Build your goals
Our range of portfolios means your investment can fit you specifically: your goals, your timeline and how much risk you're comfortable with.
Our funds are in the EasyEquities app
Investing is personal
That's why we keep people in the picture. Our investment team designs and oversees every portfolio, while tested, data-driven rules do the analysis.
We also want investing to be open to more people, and to help you learn along the way, whatever the markets are doing.
About usWhy choose EasyAssetManagement
Rules you can test
Our approach is data-driven and algorithmic: it can be tested objectively against historical data, rather than relying on gut feel.
Built to keep costs down
We combine low-cost, index-tracking ETFs with an active process driven by analysis of market data, instead of teams visiting companies.
A fund for every risk appetite
From conservative portfolios that aim for steady returns, to aggressive ones for investors willing to take more risk for the chance of higher returns.
A global approach
The same method works across markets: South Africa, the US, the UK, Europe, Asia and elsewhere.
You set the goal, we'll guide the way
Matched to your risk
Our algorithms build portfolios for conservative, moderate and aggressive investors.
Active and passive
We combine both, so portfolios stay on course and still respond to market conditions.
Built from building blocks
Each portfolio combines building blocks to deliver on a specific investment goal.
Explained as we go
Transparency and education are part of the process.
Our building blocks
Each block is driven by different risk factors, so combining them spreads your risk when one part of the market has a hard time.
Value
Companies trading below their fair value, found with measures like price-to-earnings and free cash flow yield.
Quality
Profitable companies with consistent earnings, weighted by their dividends.
Stability
Companies whose share prices move less, measured over one and three years.
Momentum
Companies with strong recent price performance and rising earnings or sales forecasts.
Invest the way that suits you
Our portfolios are available in tax-free savings accounts, retirement annuities and discretionary accounts on EasyEquities, and some in USD, EUR and GBP.
Find a fund by account
Find the fund that fits
Compare risk profiles, benchmarks and the accounts each fund is available in.
Browse our funds