Routes based on solid science
We map out investment routes with data, and a team of experts to help you reach your goals at your own pace and risk level.
We do our homework
Our approach is data-driven and algorithmic, so it can be tested objectively against historical data.
It also means we don't need the expensive traditional model of specialist teams analysing companies one by one. Combined with low-cost, index-tracking ETFs, that keeps investing with us affordable. And it isn't limited to South Africa: the same approach covers the US, the UK, Europe, Asia and elsewhere.
At your pace and your risk level
Four building blocks (value, quality, stability and momentum) shape every portfolio, and you can invest in them on their own too.
From them we build ranges for every risk preference: Core managed ETF portfolios and Enhanced managed share portfolios, including versions that comply with retirement fund (Regulation 28) and tax-free savings rules.
How we workMeet the team
Charles Savage
Chief Executive Officer, Purple Group
Charles leads Purple Group’s operating businesses. He has a BCom in Accounting and Information Systems from the University of Cape Town, and was part of the team that pioneered CFD and spread trading in South Africa.
Shaun Krom
Fund Manager
Shaun has a BSc Honours in Actuarial Science and Economics from the University of the Witwatersrand and is a Fellow of the Institute of Actuaries. He has held director roles in investment banking and asset management in the UK and South Africa.
Siphesihle Ndhlala
Operations Specialist
Sihle joined the team in 2016. He has an Honours degree in Computational and Applied Mathematics from Wits, and an NQF6 certificate in Financial Markets and Instruments.
Part of Purple Group
EasyAssetManagement (Pty) Ltd is an authorised financial services provider (FSP 44978) and part of Purple Group, listed on the JSE. Our funds are available on EasyEquities.
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